Big corporate companies for the PC industry had always been saying something about piracy on the PC: it’s considered theft. However, Minecraft Creator, Markus “Notch” Persson has a different view to those of the corporates.
During the Indie Games Summit at GDC yesterday, Notch himself mentioned that “Piracy is not theft”. Using the argument of a car, he said this:
“If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world.”
He even commented on the popular “lost sales” that many corporate would mention when it comes with piracy on their games:
“There is no such thing as a ‘lost sale’ Is a bad review a lost sale? What about a missed ship date?”
Notch goes on suggesting that developer should not look at pirates as inherently evil, but rather, as potential customers. Even if pirates does pirate the game, when given sufficient reasons to get the game legit, they will instantly turn into customers instead of the pirates that developers and publishers hates so much.
How to accomplish this then? Notch mentioned something that games should be treated as “services”, not just simply “games”. In other words, treating the game development process as a “service” for the customers. Constant updates of gameplay, mechanics and others would work wonders for the longevity of the game. And as put in Notch’s own words, “Make a game last longer than a week. You can’t pirate an online account.”